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Many will pay $500 for $20
In CONSUMER BEHAVIOUR

Many will pay $500 for $20

Friday, February 7, 2020

$17,000 earned auctioning $20 bills In a study, Harvard Business School’s ...

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Your neighbours just want more than you
In CONSUMER BEHAVIOUR

Your neighbours just want more than you

Thursday, February 6, 2020

50% preferred $50,000 over $100,000 Intuition would suggest that for the ...

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Cut your losses now
In CONSUMER BEHAVIOUR

Cut your losses now

Wednesday, February 5, 2020

60% unhappy and 40% considered separation Research in the US found ...

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Cater for stupid customers
In CONSUMER BEHAVIOUR

Cater for stupid customers

Tuesday, February 4, 2020

$12.03 buying more than $14.12 It might be harsh to describe ...

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PROSPER BY EMBRACING IRRATIONAL PEOPLE
In CONSUMER BEHAVIOUR

PROSPER BY EMBRACING IRRATIONAL PEOPLE

Monday, February 3, 2020

95% of decision making occurs in the unconscious mind Rational thinking ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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