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Boost sales and reduce costs with permission marketing

Friday, December 20, 2019

99% of consumers will share if you have permission Recent research ...

Embrace targeted external communication 

Thursday, December 19, 2019

74% of large and 40% of smaller businesses have a ...

Increase the frequency of communication

Wednesday, December 18, 2019

72% of communities used to gather data Recent research found that ...

Establish a shared vision, values and interests 

Tuesday, December 17, 2019

$12 billion invested in communities Recent research suggests that in 2019 ...

Secure a leader and followers. Identify outsiders

Monday, December 16, 2019

19% more spend by community members   A recent survey found that ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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