Enter the brave new world of online communities
80% of Australians use social media - 59% daily Recent research ...
80% of Australians use social media - 59% daily Recent research ...
61% of US corporations have a brand community In 2019, research ...
100% is not an acceptable market size Many a venture capitalist ...
90% more positive feelings about brands after attending a live ...
90% of searchers haven’t made a decision about a brand ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....