BLOG

Enter the brave new world of online communities 

Thursday, December 12, 2019

80% of Australians use social media - 59% daily Recent research ...

Facilitate permission marketing with a brand community

Thursday, December 12, 2019

61% of US corporations have a brand community In 2019, research ...

Target a market you can own

Wednesday, December 11, 2019

100% is not an acceptable market size Many a venture capitalist ...

Never underestimate the power of personal communication

Tuesday, December 10, 2019

90% more positive feelings about brands after attending a live ...

While often useless – websites remain an essential tool

Monday, December 9, 2019

90% of searchers haven’t made a decision about a brand ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

TO RECEIVE CONSUMER INSIGHTS AND PRACTICAL MARKETING TIPS WEEKLY AND OTHER BENEFITS...
CLICK HERE