prioritise the essence of your brand
23% increase in revenue through effective branding Recent research suggests that ...
23% increase in revenue through effective branding Recent research suggests that ...
738 million euro and no advertising budget Recruiting qualified prospects usually ...
92% of consumers trust referrals from people they know Consider these ...
82% of businesses suggest that retention is cheaper to execute ...
A 5% increase in operating profit margin equals a 20%increase ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....