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maximise the average sale per customer
In GENERAL MARKETING

maximise the average sale per customer

Friday, September 13, 2019

17% of salespeople think they're pushy compared with 50% of prospects Recent research ...

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Maximise conversion rates
In GENERAL MARKETING

Maximise conversion rates

Thursday, September 12, 2019

22% of businesses are satisfied with conversion rates Recent research found ...

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prioritise lifetime value
In GENERAL MARKETING

prioritise lifetime value

Wednesday, September 11, 2019

16% higher than non-referrals - the lifetime value for new ...

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build a culture that delivers
In CONSUMER BEHAVIOUR

build a culture that delivers

Tuesday, September 10, 2019

> 50% of executives believe that corporate culture influences productivity I ...

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be tangibly different
In CONSUMER BEHAVIOUR

be tangibly different

Monday, September 9, 2019

20% market share enjoyed by bunnings   The first thing I ask ...

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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