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82% of incentives are merchandise or travel

In CONSUMER BEHAVIOUR

82% of incentives are merchandise or travel

Friday, July 19, 2019

A US survey of businesses with highly successful incentive programmes ...

14 cents are not always 14 cents – and zero is often more

In CONSUMER BEHAVIOUR

14 cents are not always 14 cents – and zero is often more

Thursday, July 18, 2019

Psychologist and behavioural economist, Dan Ariely, and colleague Kristina Shampan’er ...

85% of consumers are dissatisfied with their phone experience

In CONSUMER BEHAVIOUR

85% of consumers are dissatisfied with their phone experience

Wednesday, July 17, 2019

A recent survey found that 85% of consumers were dissatisfied ...

60% – 80% abandonment rate – frightening

In CONSUMER BEHAVIOUR

60% – 80% abandonment rate – frightening

Tuesday, July 16, 2019

Research has consistently shown that online shopping sites have a ...

80% of decisions do not involve the frontal cortex

In CONSUMER BEHAVIOUR

80% of decisions do not involve the frontal cortex

Monday, July 15, 2019

Research by the likes of Daniel Kahneman has looked at ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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