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In CONSUMER BEHAVIOUR

62% of online shoppers are brand loyal

Friday, July 12, 2019

There is a growing myth, based on intuition, that consumers are ...

96% of unhappy customers don’t complain

In CONSUMER BEHAVIOUR

96% of unhappy customers don’t complain

Thursday, July 11, 2019

Recent research in the United States suggests that unhappy clients ...

92% trust nurses and 13% trust federal members of parliament

In CONSUMER BEHAVIOUR

92% trust nurses and 13% trust federal members of parliament

Wednesday, July 10, 2019

Research into the level of trust various professions attract within the ...

$1,858 is more than $1858 and $1,200 is more than $1200

In CONSUMER BEHAVIOUR

$1,858 is more than $1858 and $1,200 is more than $1200

Tuesday, July 9, 2019

It would be wrong, in many cases, to consider your ...

68% – the greater spending of men compared with women

In CONSUMER BEHAVIOUR

68% – the greater spending of men compared with women

Monday, July 8, 2019

A recent study found that men spend 68% more online ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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