99% of consumers will share if you have permission Recent research found that 99% of consumers who receive sharable content online will share if they believe the business has permission to send them the material in the first place. In the case of email, there are now laws that require that the recipient has a […]

99% of consumers will share if you have permission Recent research found that 99% of consumers who receive sharable content online will share if they believe the business has permission to send them the material in the first place. In the case of email, there are now laws that require that the recipient has a reasonable expectation that they will receive an email.In addition to recognising the expectations of consumers and the legal issues associated with email, Seth Godin highlighted the power of what he called ‘permission marketing’ – a term he coined and wrote about in his book entitled Permission Marketing.Permission market has been defined more recently by Techopedia as ‘a marketing technique that allows consumers to receive marketing and other promotional offers upon their consent rather than being pushed to them’.Permission marketing works on the basis that it is better to sell several products to a smaller group…