THE BEST WAY TO COMMUNICATE YOUR BRAND IS THROUGH BEHAVIOUR – 3 OBSERVATIONS Whenever someone asks me how best to communicate a personal, product, or corporate brand, I tell them – LIVE IT! Have you ever seen a commercial for a car telling you all about its attributes – only to find during a test-drive, […]

THE BEST WAY TO COMMUNICATE YOUR BRAND IS THROUGH BEHAVIOUR – 3 OBSERVATIONS Whenever someone asks me how best to communicate a personal, product, or corporate brand, I tell them – LIVE IT! Have you ever seen a commercial for a car telling you all about its attributes – only to find during a test-drive, that the car is only a fraction as good as the advertising suggested? I have! Have you ever seen a hamburger on television only to find that, in store, it does not look, smell or taste anything like you expected? I have! Have you ever read a press advertisement for a department store, like Myer, telling you how wonderful their product range, service and pricing are – only to find they are no good at all. I have! Whenever the expectation of a brand, created by a commercial or promotion in general, is not met…