but e-commerce is about to explode – 6 recommendations Online shopping will comprise 50% of retailing within 15 years – or less – so they say. I agree. This will not kill bricks and mortar retailing, but it will change it. Further, the tension between the two will continue. E-commerce is a substantial and growing […]

but e-commerce is about to explode – 6 recommendations Online shopping will comprise 50% of retailing within 15 years – or less – so they say. I agree. This will not kill bricks and mortar retailing, but it will change it. Further, the tension between the two will continue. E-commerce is a substantial and growing opportunity. Here are six recommendations addressing how to make the most of this potential: don’t focus on price There is a myth that online shopping is all about price – despite the fact that research consistently shows range and convenience to be much more important factors. Price, it seems, only matters when consumers can find the product they want and can access it with relative ease. Perhaps the largest shortcoming of online shopping today is the lack of range and options on so many sites. Other major issues include – difficulties in using the site…