52% of millennials visit something new This is the sixth of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond.Having products for sale, even the best products, is no longer enough. When asked why they shop onlin e shoppers tend to cite the following three reasons, in this order: Range Convenience Price […]

52% of millennials visit something new This is the sixth of 20 daily ‘thoughts’ examining the trends in marketing in 2018 and beyond.Having products for sale, even the best products, is no longer enough. When asked why they shop onlin e shoppers tend to cite the following three reasons, in this order: Range Convenience Price The online environment is seen as offering greater range, a more convenient experience, and lower prices, so, unless a product is needed in an hour, why visit a bricks and mortar shop? Increasingly, consumers are asking themselves this question and concluding that online shopping is the way to go. In December 2017, 22% of Australian retailing was online. It is predicted that by 2025 50% of all retailing will be online. So, will bricks and mortar retailers survive? Yes, if they can offer a unique experience that is not available online and one that is…