opportunity – 69 of 150 Effective marketing involves so much more than creating clever advertising. There are many opportunities that are overlooked because they are less talked about or less understood. This is despite the fact that many of these opportunities are less expensive than advertising, and can actually reduce the need for it. Consider, […]

opportunity – 69 of 150 Effective marketing involves so much more than creating clever advertising. There are many opportunities that are overlooked because they are less talked about or less understood. This is despite the fact that many of these opportunities are less expensive than advertising, and can actually reduce the need for it. Consider, that relationships are better than customer loyalty programmes any day. By relationships, I don’t mean connections on LINKED IN, friends on Facebook or names on a database. Relationships on social media generally represent only a fraction of our connections and friends. Indeed, how many of your connections could you have a coffee with? In my experience, databases are rarely current enough to be considered an indication of relationships. We all have databases comprising people we don’t have a relationship with. It is not always possible to have a close relationship with every customer, but consider:…