3 lessons we might all learn? There was, not surprisingly a lot of coverage of the Queensland election in today’s media Reading some of this coverage reminded me how much many think politicians have to learn from business – and ask whether there is much that business can learn from politicians As it happens, there […]

3 lessons we might all learn? There was, not surprisingly a lot of coverage of the Queensland election in today’s media Reading some of this coverage reminded me how much many think politicians have to learn from business – and ask whether there is much that business can learn from politicians As it happens, there is, I believe a lot business can learn from politicians or political strategists. Certainly over the last few years political parties have demonstrated well: The power of social media The impact of ground work The potential for not buying The Democratic Party in the United States have taken the use of social media to a whole new level and have used it very effectively to raise huge amounts of money (often in small denominations) and engage millions of voters in ways previously not thought possible Reading accounts of how the Obama campaign used social media…