3 observations, 3 lessons and 3 questions I note with interest a report in yesterday’s media that Apple is again the dominant smart phone manufacturer in the world, having overtaken Samsung. Sales for the fourth quarter of 2014 were: Apple – 74.83 million. Samsung – 73.03 million. The percentages were: Apple – 49% up. Samsung […]

3 observations, 3 lessons and 3 questions I note with interest a report in yesterday’s media that Apple is again the dominant smart phone manufacturer in the world, having overtaken Samsung. Sales for the fourth quarter of 2014 were: Apple – 74.83 million. Samsung – 73.03 million. The percentages were: Apple – 49% up. Samsung – 12% down. In addition to selling more smart phones than any business in the world, Apple also boasts: Being the world’s most valuable brand. Having the world’s greatest cash reserves. Reporting the world’s highest profit. By any measure Apple is a marvel and by any measure it has overcome predictions that: Tim Cook could never keep going what Steve Jobs started. It could never maintain its margins in the face of growing competition. Samsung would eventually swamp it. The facts are: Tim Cook has increased market share and profitability. Margins have been maintained leading…