AMAZING E-COMMERCE STATISTICS 5 One thing is for sure – it is far from ideal to overtly sell through social media. Social media should be about providing information that engages people in a way that leads to further enquiry That said, the initial question remains important. Can social media sell product? Well, the answer appears […]

AMAZING E-COMMERCE STATISTICS 5 One thing is for sure – it is far from ideal to overtly sell through social media. Social media should be about providing information that engages people in a way that leads to further enquiry That said, the initial question remains important. Can social media sell product? Well, the answer appears to be yes. Consistent with a number of earlier studies, a recent study found that blogs are 63% more likely to influence a purchase decision than magazine or print media advertising It is also interesting to note that in the United States, 86% of businesses say they are comfortable marketing with social media tools, whilst only 41% use social media to communicate with customers Research has also suggested that content read in social media is far more likely to be believed than content in media releases or advertisements. Social media is viewed by most consumers…