INNOVATION – INSIGHT 18 History would suggest a high correlation between start-ups and innovation If there was ever a good reason (given that 80% fail) to launch a start-up is would be to introduce and commercialise new technology or some other inspiring innovation Indeed, one could argue that a start-up represents the ideal vehicle for […]

INNOVATION – INSIGHT 18 History would suggest a high correlation between start-ups and innovation If there was ever a good reason (given that 80% fail) to launch a start-up is would be to introduce and commercialise new technology or some other inspiring innovation Indeed, one could argue that a start-up represents the ideal vehicle for launching a disruptive innovation Guy Kawasaki a prominent American venture capitalist recently suggested that he was not interested in investing in a start-up that did not have an offering that was 85% plus different from its competitors Whilst this does not necessarily imply disruptive innovation, and setting aside how you might measure ‘different’, Kawasaki (who was previously a senior executive with Apple) understands start-ups and the importance of innovation in ensuring their success Clayton Christensen from the Harvard Business School and the father of the concept of disruptive innovation, talks about the frequency with which…