948% growth and counting
put culture at the centre of your branding The Professor of Clinical Marketing at NYU, and one of ...
1.2 billion and growing
learn from the catholic church The Professor of Clinical Marketing at NYU, and one of the world’s leading ...
A$200 billion and climbing
define your brand with your customer The Professor of Clinical Marketing at NYU, and one of the world’s ...
64% of consumers respond to shared values
build a brand and add value Recent research found that 60% of retailers view higher margins as a ...
91% of consumers are more likely to purchase an authentic brand
differentiate – differentiate – differentiate – and do so tangibly This is the fourth of five articles addressing ...
85% of new products fail
put product development ahead of advertising For many years the words ‘marketing’ and ‘advertising’ have been seen as ...
77% of consumers in loyalty programmes
use loyalty programmes after you have a brand worth being loyal to US research completed in 2017 found ...
89% of people loyal to shared values
sell your values first and products second Roy Spence, is the author of the best-selling book, ‘It’s Not ...
91% report a positive connection
connect emotionally first and foremost US research found that most people who have a connection to a brand, ...
82% of consumers loyal to a brand
understand and embrace the changes in brand loyalty For some time now, there have been reports suggesting the ...
IS LEW LOOKING AT MYER?
3 reasons Myer is on the way out The Financial Review suggested yesterday that Solomon Lew’s Premier Investments ...
DO DEVELOPERS REALLY UNDERSTAND BRANDING?
3 mistakes and 3 truths The fact is some developers really understand branding but most, including many of ...