PERSONAL BRANDING – INSIGHT 2
The power of THE PRODUCT Relationships are the key to successful business. Know who will always be more ...
PERSONAL BRANDING – INSIGHT ONE
The power of PRESENTATION Time and again, research has shown that perception is everything. How people see you, is ...
REALISING PERSONAL POTENTIAL
There are very few people in business today that would question the role of corporate branding in ...
COMMON SENSE – A SIGNIFICANT BUSINESS RISK
How many times have you heard someone in business or in life in general support a statement ...
WHAT PEOPLE NEED
We all think we know what people need. Clearly we don’t. The mistake we most often make is ...
FINDING MARKETS FOR YOUR PRODUCTS…………IS A MISTAKE!
I know this is a big statement, and may run counter to intuition, but intuition is notoriously ...
THE POWER OF EMOTION
If you have ever asked someone who had just purchased a Mercedes, why they chose to purchase ...
THE ROLE OF THE BOARD IN BRANDING
Prior to discussing the role of the board in developing and communicating an organisations brand it is ...
THEY DON’T KNOW WHAT THEY WANT
When asked to articulate the reasons for his success, Steve Jobs noted seven what he called, principles. ...
THE PERSONAL BRAND OF COMPANY DIRECTORS
Over the past twelve months I have been involved in a number of a number of personal ...
PERSONAL BRAND EQUITY
What are you worth? More specifically, what is your personal brand worth? Do you have positive or negative brand ...
CUTTING TO THE CHASE
At a recent luncheon I was asked – ‘What do you do?’ I responded – ‘Among other things ...