WHEN IS BRANDING BULLSHIT???
When Is Branding Bullshit? Most of the time!!! Branding is amongst the most powerful tools available to a ...
FRANCIS – THE ULTIMATE BRAND CHAMPION
A friend suggested to me the other day that that Catholicism has nothing to offer the world. I ...
THE DEATH OF BRAND LOYALTY
I have been involved in a number of conversations lately during which declining brand loyalty has been ...
THE PRICE OF CREDIBILITY
Now I am not a handyman and I am not into hardware, but I have been watching ...
SO MUCH IS ABOUT CULTURE
I have written a number of blog articles recently that were critical of service standards in a ...
WHEN POOR SERVICE KILLS A PREMIUM BRAND
After a month of procrastinating I went to a central city OPSM store recently to have my ...
BUY WA – WHY?
On one of the very few, if not only, occasion I watched commercial television last week, I ...
CULTURE IS THE DOOR – BUYIN IS THE KEY
Central to effective branding is behaviour. Behaviour, or more specifically the behaviour of management and staff, and ...
BRAND AND CULTURE – MARKETING AND HUMAN RESOURCES
There has been a lot of discussion about the similarities and differences between ‘brand’ and ‘culture’. To me ...
PERSONAL BRANDING – A KEY TO SUCCESS
My last article on the subject of personal branding made the point that whether we like it ...
YOU ALREADY HAVE A PERSONAL BRAND
I often talk on the subject of 'Personal Branding'. More often than not, people come along to hear ...
What do you think?
I recently distributed to my database, an article entitled “Frustrating Western Australia”, asking the question, why are ...