Embrace panic buying
76% increase in toilet roll sales One study suggested that toilet roil sales increased by 76% in ...
76% increase in toilet roll sales One study suggested that toilet roil sales increased by 76% in ...
44.4% have experienced customer violence or abuse Few of us are in a position where we can pick ...
70% say that presentation skills are critical to career success Public speaking is central to effective customer engagement, ...
3% of people consider salespeople trustworthy How would you feel about engaging with someone you don’t trust? While ...
85% of women opt out of life activities Anyone who has ever managed a team of people involved ...
50% innate and 50% learned Some people have a charisma that seems to enable then to connect and ...
38% of a presenter’s impact is how they say it This paper has already addressed research that shows ...
90% say appearance effects client perceptions This is a difficult subject for me to write about because I ...
9% writing, 16% reading, 30% speaking, and 45% listening Have you ever had a conversation where the other ...
63 per cent of customers would buy from an authentic brand It is very difficult to establish a ...
15% employee engagement is common and dangerous Most businesses I come across operate on the belief that they ...
87% of executives rate reputation damage as more important as any other strategic issue Highlighting the importance of personal ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....