not even a 100% correlation implies causation

About ten years ago, I met an academic who specialised in the application of neuroscience in marketing ...

15 seconds is all you have – if you are presenting for 15 minutes

15 seconds is all you have – if you are presenting for 15 minutes QUESTION - how do ...

41.5% of people struggle to effectively summarise information

QUESTION - how do I present to win?THOUGHT – bring it all together, make your point and ...

88% of people are concerned about fake news – and with good reason

QUESTION - how do I present to win?THOUGHT – support your assumptions and assertions factuallyThere was a ...

95% of people multi-task in meetings

QUESTION - how do I present to win?THOUGHT – learn from current affairs TV programmesResearch suggest the ...

41.2% pf presentations have 21 – 40 slides

QUESTION - how do I present to win?THOUGHT – question the protestations of guy kawasaki Many readers ...

55% of the impact is non-verbal

QUESTION - how do I present to win? THOUGHT – place the same priority on delivery and content Human beings make ...

92% engagement results from the audience talking

QUESTION - how do I present to win?THOUGHT – secure the attention of your audience and keep ...

66% say that finding new customers is the number 1 concern

QUESTION - how do I maximise the average sale per customer?THOUGHT – think strategically about your strategyIt ...

86% will pay more for a better experience

QUESTION - how do I maximise the average sale per customer?THOUGHT – think strategically about the customer ...

71% of fail to connect solution and need

QUESTION - how do I maximise the average sale per customer? THOUGHT – think strategically about your marketing I ...

71% of salespeople prioritise closing the deal

QUESTION - how do I maximise the average sale per customer?THOUGHT – think strategically about the dealWhen ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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