Leverage bias 2 – create a decoy
16% chose the cheaper option, and 84% chose the better option In a famous study, completed in conjunction ...
Leverage bias 1 – create social norms
13.8% of Australians smoke In 1945 -72% of male and 26% of female adult Australians smoked. By 1980 ...
Behaviour management – leverage bias
12 types of human bias drive behaviour Anyone who suggests human beings and, therefore, consumers are rational is ...
Consumer behaviour strategy 3 – give them a nudge
50% reduction in spillage because of a fly Authorities have been educating men and boys to urinate directly ...
Consumer behaviour strategy 2 – create a habit
14% of adults still smoke If you still believe that education is the key to managing or influencing ...
Consumer behaviour strategy 1 – connect emotionally
85% sales growth from emotional connection The last blog in this series cited a study in which teenagers ...
Behaviour management – forget about education
58% of crashes due to driver distraction How many times have you heard people say that ‘education is ...
Loyalty cards don’t build loyalty
77% of programmes that focus on rewards alone fail in 24 months There is a lot of talk ...
Consumers don’t buy on taste
41% of people can identify Coke In many taste tests, subjects prefer Pepsi over Coke. Some studies suggest ...
Understand and embrace consumer fear
70% of people are afraid Recently completed research found that 70% of people surveyed described themselves as afraid ...
Maximise conversion rates before advertising
52% of businesses use landing pages to maximise conversion rates If you convert 2 enquiries in every 10 ...
Stop bullshitting and start differentiating tangibly
73% of brand loyalty linked to customer service Don’t be under any illusions, when this pandemic shutdown is ...