67.91% cart abandonment valued at $4.6 billion
A recent US study found an average abandonment rate of 67.91% for e-commerce sites leading to an ...
A recent US study found an average abandonment rate of 67.91% for e-commerce sites leading to an ...
Research completed in 2018 suggests that the ‘sharing economy’ will have a combined turnover of $335 billion ...
Some 50% of people have heard of it and 17% have used the collaborative economy . Just ...
be consistent – if not belligerent This is the last of five articles addressing strategies – other than ...
incorporate voice into your strategy – at some point soon This is the second of five thoughts addressing ...
take another look at ‘buy local’ This is the first of five thoughts addressing tends in marketing that ...
don’t appoint a consultant who can’t explain it so that you can understand it Over recent weeks, readers ...
3 drives and 3 opportunities Jack Ma cannot only imagine sales of $9 billion in one day, but ...
3 issues and 3 solutions I read today an account of the failure of the Australian arm of ...
3 thoughts you might like to add to Today’s media covered the rapid growth of Aldi in Australia. ...
3 pathways away from mediocrity Over the last week a number of retailers, including David Jones, Country Road ...
AMAZING E-COMMERCE STATISTICS 8 Research suggests that some 43% of Australians use mobile devices to shop The population using ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....