67.91% cart abandonment valued at $4.6 billion

A recent US study found an average abandonment rate of 67.91% for e-commerce sites leading to an ...

$335 billion by 2025

Research completed in 2018 suggests that the ‘sharing economy’ will have a combined turnover of $335 billion ...

50% of people have heard of it and 17% have used the collaborative economy

Some 50% of people have heard of it and 17% have used the collaborative economy . Just ...

8 years to profit

be consistent – if not belligerent This is the last of five articles addressing strategies – other than ...

60% of consumers with access to the technology use voice search

incorporate voice into your strategy – at some point soon This is the second of five thoughts addressing ...

93% of Internet searches have a local intent

take another look at ‘buy local’ This is the first of five thoughts addressing tends in marketing that ...

61% say improving SEO is the priority

don’t appoint a consultant who can’t explain it so that you can understand it Over recent weeks, readers ...

CAN YOU IMAGINE $9 BILLION IN ONE DAY?

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WHO USES THEIR MOBILE TO SHOP?

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Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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