maximise referral rates
92% of consumers trust referrals from people they know Consider these research findings: 92% of consumers trust referrals from ...
maximise repeat business rates
82% of businesses suggest that retention is cheaper to execute than acquisition Consider the following statistics from ...
maximise the margin on every sale
A 5% increase in operating profit margin equals a 20%increase in profit I find it quite distressing that ...
maximise the average sale per customer
17% of salespeople think they're pushy compared with 50% of prospects Recent research found that just 17% of salespeople consider ...
Maximise conversion rates
22% of businesses are satisfied with conversion rates Recent research found that just 22% of businesses are satisfied ...
prioritise lifetime value
16% higher than non-referrals - the lifetime value for new referral customer Donald Trump is, perhaps, the most ...
$18.99 outsold $15.99 and $12.99
A leading fashion brand sold a cosmetic at three price points - $18.99, $15.99 and $12.99. It ...
355 stores and 817 million customers in 52 countries
This is just part of the amazing IKEA story I will never shop at IKEA. There is ...
42% of new businesses fail due to a lack of demand
A recent study in the United States found that 42% of new businesses or ‘start-ups’ failed due to ...
16% per annum ROI for Cuban
Highly successful venture capitalist and investor, Mark Cuban, has developed a formula for consistently delivering a 16% ...
90% of new businesses fail
I prefer to steer clear of the phrase ‘start-up’ because it seems to have embedded in it ...
72 per cent of millennials prefer to spend on experiences
There is a fundamental change occurring in the purchase behaviour of millennials. A recent study found that ...