60% of sales staff are good at identifying customer pain points

QUESTION - how do I maximise the average sale per customer?THOUGHT – think strategically about human resourcesMaximising ...

50% of 40 – 44-year olds will pay more

QUESTION - how do I maximise the average sale per customer?THOUGHT – think strategically about priceAustralian businesses ...

69% prioritise listening

QUESTION - how do I maximise the average sale per customer?THOUGHT – think strategically about your customersThere ...

5% increase in retention can increase profitability by up to 95%

QUESTION - how do I maximise the average sale per customer? THOUGHT – think strategically about your business My ...

67% say a bad experience is the reason for change

QUESTION - how do I maximise repeat business and referral rates?THOUGHT – listen hard and respond honestlyOrganisations ...

30% have a formal referral programme

30% have a formal referral programme QUESTION - how do I maximise repeat business and referral rates?THOUGHT – ...

16 times greater lifetime value when referred

QUESTION - how do I maximise repeat business and referral rates?THOUGHT – make it easy to repeat ...

84% of B2B relationships start with a referral

QUESTION - how do I maximise repeat business and referral rates?THOUGHT – develop and leverage relationships Research ...

52% see repeat business as major driver of profitability

QUESTION - how do I maximise repeat business and referral rates? THOUGHT – reinforce emotional decisions A recent study ...

83% of customers are willing to refer but………

QUESTION - how do I maximise repeat business and referral rates?THOUGHT – create evangelists There are few ...

92% of people trust referrals from friends

QUESTION - how do I maximise repeat business and referral rates? THOUGHT – be remarkable There is a fun ...

67% just will not return

QUESTION - how do I maximise repeat business and referral rates?THOUGHT – deliver everything that you promisedThe ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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