68% leave because the vendor does not care

QUESTION - how do I maximise repeat business and referral rates?THOUGHT – show that you careI have ...

80% from 20% rule – alive and well

QUESTION - how do I maximise repeat business and referral rates?THOUGHT – embrace lifetime valueDonald Trump, like ...

22% don’t understand CRM

QUESTION - how do I maximise conversion rates?THOUGHT – build and leverage relationshipsA survey conducted by Salesforce ...

20% test their value proposition

QUESTION - how do I maximise conversion rates? THOUGHT – demonstrate your value proposition I read with incredulity a ...

70% of small businesses owners monitor in their head

QUESTION - how do I maximise conversion rates?THOUGHT – monitor, review, and change your strategyWhat is the ...

95% respond positively to content

QUESTION - how do I maximise conversion rates?THOUGHT – educate your prospectsThe last thought in this series ...

82% see 5 plus items of content

QUESTION - how do I maximise conversion rates? THOUGHT – engage the prospect When making a significant purchase, consumers ...

70% of businesses now view conversion rates as a key priority

QUESTION - how do I maximise conversion rates?THOUGHT 5 – fully leverage the customer journey!A recent survey ...

40% of people buy from the vendor who responds first

QUESTION - how do I maximise conversion rates? THOUGHT 4 – be first and make it easy! A recent ...

90% have a brand in mind before looking

QUESTION - how do I maximise conversion rates?THOUGHT 3 – develop a proven strategy and system!Recent research ...

22% satisfied with conversion rates

QUESTION - how do I maximise conversion rates? THOUGHT – Maximise qualified enquiries! Research suggests that just 22% of ...

90% practice competitive intelligence

be clever by gathering intelligenceI get emails weekly, if not more often, from shysters offering lead generation ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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