50% say big data has fundamentally changed business

understand and embrace big data This is the fourth of five thoughts addressing tends in marketing that all ...

60% of consumers with access to the technology use voice search

incorporate voice into your strategy – at some point soon This is the second of five thoughts addressing ...

93% of Internet searches have a local intent

take another look at ‘buy local’ This is the first of five thoughts addressing tends in marketing that ...

1,200,000 and growing

lift your game or die There are more than 25,000,000 people living in Australia today, and it is ...

19,200,000 and growing

leverage the demographic realities There are more than 25,000,000 people living in Australia today, and it is estimated ...

900,000 and growing

explore the opportunities in loneliness In 2018 there are more than 25,000,000 people living in Australia, and it ...

5,000,000 and growing

identify a new niche There are more than 25,000,000 people living in Australia today, and it is estimated ...

WILL STAN, PRESTO AND NETFLICKS SAVE 7,9 AND 10?

There has been a lot written recently about the future of television and in particular free to ...

WHAT WILL THE 9 MILLION HOMES LOOK LIKE?

3 observations and 3 opportunities The Intergenerational Report suggests that Australia will need 9 million more dwellings between ...

IS BOARDROOM ENTITLEMENT PART OF OUR PROBLEM?

3 community example and three business examples There is a lot said these days about the ‘sense of ...

IS THE EXPERIENCE THE MISSING INGREDIENT?

3 problems, 3 observations and 3 solutions There has been a lot of coverage recently of the struggling ...

WILL SEVEN WEST RECOVER?

3 limitations, 3 threats and 3 predictions Seven West Media has recently reported a sharp decline in profits ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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