Reset your thinking
20% is not high enough in marketing The neocortex sets humans apart from most other animals. The human being and, ...
20% is not high enough in marketing The neocortex sets humans apart from most other animals. The human being and, ...
10 – 9 – 8 – 7 – 6 – 5 – 4 – 3 – we love ...
66% more qualified leads from video Once upon a time, video was little more than an interesting option ...
40 years of research into marshmallows at Stanford University More than 40 years ago, research at Stanford University ...
5 cows – but only one worth talking about In his book Purple Cow, Seth Godin highlighted the ...
Just 42% say their content is effective Research suggests that in the B2B environment, just 42% of marketers ...
51% re-tweet when asked to clearly A recent study found that audiences are more likely to share a ...
1760 is the optimal number of words One study found that the optimal length for a blog post ...
60% challenged by producing engaging content Research suggests that 60% of marketers find the creation of engaging content ...
50% drop in engagement from multiple posts Research suggests that posting more than once a day on Facebook ...
DON’T FEAR REPETITION3 times per week minimum for Facebook Research suggests that if you are using Facebook, you ...
63% of marketers intend to increase their influencer marketing budget There are those who will suggest that the ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....