Tell relatable stories
135% greater organic reach than photo posts Research has found that video on Facebook has a 135% greater ...
Embrace practical value
54% of social browsers use social media to research products Research suggests that 54% of social media users ...
Embrace social proof
83% of consumers say recommendations make them more likely to purchase Research has found that 83% of ...
Embrace emotional connection
44% of those surveyed endorse a product based on emotional criteria Research has found that 44% of consumers ...
Embrace emotional triggers
99% of posts receive zero engagement A study of 1.6 million posts on Facebook, Twitter, and Google+ found ...
Embrace social currency
68% share to provide a better sense of themselves Human beings are social animals, and connection is now ...
Know what you have to offer
56% share multiples times a day Despite reading hundreds of posts on social media every day, I would ...
Target the smallest possible audience
63% of consumers prefer sharing content on private messaging apps 63% of consumers prefer sharing content on private ...
Viral starts with knowing your target
75% of 18 to 24-year-olds and 8% of over 65s Research suggests that Instagram is a young person’s ...
Barriers to going viral
65% find it challenging to engage One thing that will become evident from reading the articles in this ...
What matters when going viral?
9 – 15 recounted a bad experience ‘Research suggests that dissatisfied customers tell between 9 and 15 people ...
Why bother going viral?
81% of consumers will pass on viral content Not all content goes viral, but research suggests that online ...