Create products with – not for – customers
1.11 billion Euro net profit for Lego In 2019, plastic blog maker Lego reported a net profit of ...
20 e-mail marketing tips
1/20 – Add real value The four most important letters in marketing is WIFM – ‘what’s in it ...
Boost sales and reduce costs with permission marketing
99% of consumers will share if you have permission Recent research found that 99% of consumers who receive ...
Embrace targeted external communication
74% of large and 40% of smaller businesses have a community A recent study found that 74% of ...
Increase the frequency of communication
72% of communities used to gather data Recent research found that 72% of businesses with an online community, ...
Establish a shared vision, values and interests
$12 billion invested in communities Recent research suggests that in 2019 some USD12 billion will be invested in ...
Secure a leader and followers. Identify outsiders
19% more spend by community members A recent survey found that members of an online community or brand ...
Enter the brave new world of online communities
80% of Australians use social media - 59% daily Recent research found that 80% of Australians use social ...
Facilitate permission marketing with a brand community
61% of US corporations have a brand community In 2019, research suggests that 61% of corporations in the ...
Target a market you can own
100% is not an acceptable market size Many a venture capitalist has withheld funding because the business owners ...
Never underestimate the power of personal communication
90% more positive feelings about brands after attending a live event A recent study found that 90% of ...
While often useless – websites remain an essential tool
90% of searchers haven’t made a decision about a brand before starting their search Research suggests that ...