YOUR CUSTOMER DEFINES ‘GREAT’ EXPERIENCE – NOT YOU.
If I had a dollar for every client who has told me that their business provides a ...
INSTEAD OF ADVERTISING DEVELOP A CULT.
What do Zara, Tesla, Rolls Royce, Krispy Kreme, Costco, Tupperware, and Ferraro Rocher all have in common? ...
SIMON SINEK vs. SCOTT GALLOWAY
Simon Sinek first came to notice following the publication of his book – ‘Start with Why,' the ...
WHY YOU NEED NOT RELY ON MARKET RESEARCH.
I wrote previously about Collective Illusion and how it renders intuition one of the most dangerous tools ...
CONTEXT IS EVERYTHING
One-time Australian Prime Minister John Howard – is said to have said that - 'context is everything.' ...
MAKE YOUR PITCH FIRST THING IN THE MORNING
After five years in prison, Kamal Abbasi was about to face the parole board. Over his years ...
WHY YOU NEED TO CHOOSE YOUR CAUSE CAREFULLY.
Many Australian businesses, including Coles, Woolworths, Qantas, and the AFL, have expressed public support for the VOICE. ...
TRIBALISM IS DOMINATING THE VOICE
A friend recently told me he was voting NO in the VOICE referendum because he was concerned ...
HOW YOU COULD BE MAKING THE SAME MISTAKES AS QANTAS.
NYU marketing professor Scott Galloway described advertising as akin to a 'turd floating in a swimming pool' – suggesting ...
ROUNDING CAN REDUCE SALES
Researchers Manoj Thomas, Daniel H. Simon and Vrinda Kadiyali conducted many studies looking at the effects of ...
HOW TO CAUSE CUSTOMERS TO FORGET ABOUT PRICE.
HOW TO CAUSE CUSTOMERS TO FORGET ABOUT PRICE. ...
WE ARE VICTIMS OF COLLECTIVE ILLUSION.
A recent report on the Reserve Bank of Australia highlighted the dangers of ‘group think’ in setting ...