Address conversion rates before enquiries
81% of sales happen after 7 or more interactions Unfortunately, most of the data relating to conversion rates ...
When fewer enquiries is more profitable
2.35% conversion rates on average Research suggests that the average conversion rate for an e-commerce website is 2.35% ...
Identify the behaviours to be managed
IDENTIFY THE BEHAVIOURS TO BE MANAGED82% of customers expect an immediate response It might be that they are ...
Get your marketing objectives right
74% set marketing objectives – 51% achieve them most of the time I heard an Australia politician suggest ...
Stop writing and start recording
54% want more video content. Are your messages on video In the last missive in this series, I ...
Make it easy to buy now
69.57% average abandonment rate While consumers will compare online vendors on price, the principal reason for shopping online ...
Create a stunning customer experience
84% that improve customer experience increase revenue. Is your experience memorable? A recent study found that 84% of ...
Bring your brand to life
73% love helpful experiences. How helpful is the experience you offer? It is one thing to say buying ...
Use price to enhance the perception of value
800 – 1000% mark up Research completed in 2019 found that margins on eyewear ranged from 800% to ...
Create products with – not for – customers
1.11 billion Euro net profit for Lego In 2019, plastic blog maker Lego reported a net profit of ...
Focus on consumer variables that impact on your business
US$58.3 billion in just 3 months. Are you focusing on the right variables? In the third quarter of ...
define the smallest possible market
41.3 billion Euros to IKEA. Is there something you can learn from this great brand? In 2019, IKEA ...