Identify all audiences – not just buyers
$430 million to political parties. Is access to politicians important to your business? According to the Australian Electoral ...
Communicate like Costco
US$19.8 billion gross profit on growth of 7.56%. What was your growth rate over the last year? Growing ...
The Zappos formula for branding
6% growth to US$537 million in sales – How does your business stack up? In 2019, Zappos, the ...
The Zara formula for retail success
7% sales growth and 56.8% margin growth – How does this compare to your business? In 2019, fashion ...
Use culture to increase sales
21% higher productivity from engaged teams A recent study in the United States found that engaged teams are ...
Focus more resources on lifetime value
300% more for repeat than first-time customers The real limitation of advertising is that it does not fully ...
Use reference points to secure higher pricing
A reserve of $23.15 will secure higher bids than a reserve of $23.00 Janiszewski and Uly tested consumer valuations ...
Get the timing right to secure higher pricing
‘X for $29.00’ is better value than ‘$29.00 for X” In marketing, perception is reality. Consumers buy based on ...
Drive margins with childhood associations
6 or 8 options can trump an unlimited number It really does not make sense that consumers would ...
Increase the perception of value with precise terminology
$325,425 is lower than $325,000 You could be excused, dear reader, for thinking that my understanding of numbers ...
Increase income by reducing the pain of paying
51% of consumers prefer to shop online rather than in a store A recent study found that 51% of consumers ...
Charge more where there is value
93% encourage by free shipping Research by Complete found that 93% of respondents are more inclined to make ...