HOW TO TEST SACRED COWS.
Few businesses on the planet have been more successful than IKEA. Established in 1943, the world's 8th largest ...
$39 CAN BE CHEAPER THAN $34.
We are all familiar with the concept of products priced at $39 selling better than the same ...
WIN BIG – BY THINKING SMALL
Research by Deloitte found that businesses satisfying an accepted criterion for being considered 'customer focused' are 60% more profitable ...
TO MAXIMISE CUSTOMER LOYALTY – OFFER AN EXCEPTIONAL EXPERIENCE.
Few subjects, at least in conversation, attract more attention than customer experience – and with good reason. ...
TO MAXIMISE SALES – OFFER MORE THAT A GREAT WIDGET.
Customer experience is a crucial aspect of business success, and numerous statistics highlight its importance. Here are ...
TO MAXIMISE SALES – START WITH A F***ING GREAT PRODUCT
Scott Galloway, professor of marketing at New York University's Stern School, once asked an audience – "What ...
TO MAXIMISE YOUR MARGINS – EMBRACE VALUE-BASED PRICING.
The most common pricing model for most products and businesses is 'cost-plus' – where the sale price ...
TO INCREASE CUSTOMER LOYALTY – STAY AHEAD OF THE PACKAGING CURVE.
Have you ever cut your fingers opening the packaging on a razor blade or battery purchase? I ...
