FIVE STRATEGIES FOR MAXIMISING MARGINS.
Automation. Elimination. Value. Differentiation. Psychology. PHILOSOPHY Maximising margins is central to maximising the lifetime value of each customer. Investing in attracting and converting ...
FIVE STRATEGIES FOR MAXIMISING THE AVERAGE SALE.
Calculate, monitor, respond. Prioritise, train, incentives. Engaging, listening, asking. Goods, services, bundles. Pricing, offering, financing. PHILOSOPHY It is surely absurd when a customer ...
FIVE STRATEGIES FOR MAXIMISING CONVERSION RATES.
The magnet. The journey The person. Shared values. No barriers. PHILOSOPHY I have written at length about the importance of customer lifetime ...
FIVE COMMUNICATION STRATEGIES THAT WILL REDUCE WASTE.
Communication and community. Objectives and measurement. Understand and embrace. Target and personalise. Messaging and consistency. PHILOSOPHY ON COMMUNICATION In my experience, few businesses ...
FIVE STRATEGIES FOR DEVELOPING A BRAND STORY.
Hero and guide. Problem and solution. Success and celebration. Beliefs and values. Emotion and connection. PHILOSOPHY ON STORY TELLING I have never been ...
FIVE STRATEGIES FOR DEVELOPING THE OPTIMUM CULTURE.
Commitment Definition Strategy People Communication MY PHILOSOPHY ON CULTURE Few in business would not have heard of the management guru and academic Peter Drucker, ...
FIVE STRATEGIES FOR MAXIMISING LIFETIME VALUE.
Conversion. Average sale. Repeat business. Referral. Monitoring. LIFETIME VALUE PHILOSOPHY. At the centre of my business philosophy is the conviction that the customer ...
FIVE DISTRIBUTION STRATEGIES FOR MAXIMISING RETURNS.
Options Expectations Ease of purchase. Innovation Strategy DISTRIBUTION PHILOSOPHY My philosophy on DISTRIBUTION is simple: The customer, not the marketer, defines the optimum distribution ...
FIVE STRATEGIES FOR USING PRICE TO MAXIMISE RETURNS
Focus on value. Focus on context. Focus on emotions. Prioritise differentiation. Embrace psychology. Price is one of the most important issues in ...
FIVE STRATEGIES FOR DELIVERING A CUSTOMER EXPERIENCE THAT DRIVES PERFORMANCE.
Certainty and simplicity. Artificial serendipity. Partner in life. Personalisation Delivery There is much talk these days about customer experience or 'CX.' But ...
FIVE STRATEGIES FOR BRICKS AND MORTAR PROSPERITY IN A DIGITAL WORLD – AND THE LESSONS FOR OTHER BUSINESSES
Customer lifetime value. Customer experience. Omnichannel retailing. Targeting Shopping local. Bricks and mortar retailing has had its barriers to profitability over recent ...
FIVE MEGA MARKETING TRENDS BUSINESSES CAN LEVERAGE IN POST-COVID 2022
Simplicity. Shopping local. Sustainability. Nature. Doom-scrolling There are many short-term trends and long-term trends of which businesses need to be aware. Both ...