Destination. Focus. Knowledge. Product. Perception.   Research suggests that some 50% of businesses do not have a documented marketing strategy. Many businesses have no marketing ...

A lot has changed due to the COVID 19 pandemic. When the pandemic was at its worst ...

Have you ever walked past a Bakers Delight store and felt the immediate impact of the smell ...

Consumer behaviour, while often irrational, is almost always predictable, given the availability of the relevant data. Thanks ...

Customer experience (sometimes labelled CX) is a hot topic in 2022. It has been a hot topic ...

Advertising agencies pride themselves in their 'creativity.' Without even taking the trouble to define 'creativity', most advertising ...

Marketing texts and gurus talk a great deal about the importance of a customer-centric approach to marketing ...

Founded in 1886, The Coca-Cola Company is today the world's largest soft drink manufacturer. Demonstrating its power ...

I will never cease to be amazed by the human pursuit of silver bullets. While the concept ...

If you search business development on the internet, you will find that most of the references and ...

Much has been written about the growing divide between right and left – progressives and conservatives – ...

I have written in previous articles about the difference between an organisation's or, indeed, individuals, optimum and ...