While advertising and promotion, more generally, can help build value into a brand, its primary role, in ...

Myths are pervasive in marketing. Three big myths that seem to be doing the rounds over recent ...

It may sound absurd, but no matter how much they might think they do, consumers don’t know ...

Few subjects are discussed more and misunderstood more that ‘brand’ and ‘branding.’  These terms can of course, ...

Few subjects are discussed more and misunderstood more that ‘brand’ and ‘branding.’  These terms can of course, ...

Have you ever sat up late watching a movie on commercial television feeling and perhaps even articulating ...

The laws of supply and demand dictate that when prices go up, demand goes down. This is ...

The attraction of religion to so many human beings over the centuries highlights the attraction to stories. ...

Intuition would suggest that for the same input, most people would prefer remuneration of $100,000 ahead of ...

Which aspect of marketing cost the most? The answer is almost certainly – advertising? Here is another ...

Burning money on branding is more common than most marketers think. Because few businesses truly understand what ...

To reduce marketing costs - engage with customers, not competitors. Research in the United States in 2018 found ...