FIVE INSIGHTS FOR CREATING A BRAND THAT ADDS VALUE – Part 5
Management academic and guru Peter Drucker once noted that ‘culture eats strategy for breakfast. He was right! ...
FIVE INSIGHTS FOR CREATING A BRAND THAT ADDS VALUE – Part 4
Creating the optimum culture is central to creating the optimum brand and customer experience. Establishing the optimum ...
CIRCLE OF COMPETENCE
In 1996, Warren Buffett told his shareholders, "You don't have to be an expert on every company, ...
FIVE INSIGHTS FOR CREATING A BRAND THAT ADDS VALUE – Part 3
There are arguably no issues more important in marketing than brand and branding. The optimal brand is ...
AMARA’S LAW
Amara's Law has to do with how people think about the future and the belief that the ...
MOORE’S LAW
Moore's law is the observation that the number of transistors in a dense integrated circuit (IC) doubles about every two years. ...
FIVE INSIGHTS FOR CREATING A BRAND THAT ADDS VALUE – Part 1
A brand can and should add value to a product and or a business. It can and ...
OCCAM’S RAZOR
Last week we discussed Hanlon's Razor. This week we will discuss Occam's Razor. Be assured that this ...
FIVE TIPS FOR CREATING THE PRODUCT YOUR MARKET WILL BUY.
At a conference, Scott Galloway, Professor of Marketing at New Your University, asked his audience –' What ...
HANLON’S RAZOR
There are a lot of conspiracy theories floating around these days. Perhaps there always has been. My ...
FIVE INSIGHTS INTO WHAT CONSUMERS WANT.
Needs vary from customer to customer and from time to time. Most needs are specific. However, more ...
FIRST-PRINCIPLES THINKING
Also called 'reasoning from first principles,' First Principles Thinking involves breaking down complicated problems into basic elements and ...