FIVE TIPS FOR LEVERAGING EMPATHY TO GET CLOSER TO THE CUSTOMER – PART 2
The last article in this series highlighted the importance of getting closer to the customer and the ...
PRINCIPLE OF FALSIFICATION
A theory or proposition has no merit if it cannot be tested and falsified. This principle was first ...
THE INVESION MODEL
When contemplating an issue, most people focus on the outcome they want to achieve to determine whether ...
MAXIMISE REPEAT BUSINESS AND REFERRAL RATES – PART 2.
Central to maximising the performance of any business is maximising the lifetime value of each enquiry. Maximising ...
PARKINSON’S LAW
Cyril Northcote Parkinson once noted - "It is a commonplace observation that work expands so as to ...
MAXIMISE REFERRAL AND REPEAT PURCHASE RATES. PART 1
Central to maximising the performance of any business is maximising the lifetime value of each enquiry. Maximising ...
THE PESTEL ANALYSIS
The PESTEL Analysis offers a framework to evaluate the external environment of a business by breaking down the ...
MAXIMISING MARGINS.
Central to maximising the performance of any business is maximising the lifetime value of each enquiry. Maximising ...
THE PESO MODEL
Touted as the 'next big thing' in marketing, the Peso Model involves a strategy that touts the ...
PORTERS FIVE FORCES
Michael Porter is a Professor in the Harvard Business School. He is perhaps the most respected business ...
HSIEH’S LAW
I coined the title Hsieh's Law - to refer to the importance that Zappo's founder Tony Hsieh ...
KAHNEMAN’S FAST AND SLOW THINKING
Daniel Kahneman won the Nobel Prize in Economics for his work in behavioural economics – the first ...