TO MAXIMISE YOUR MARGINS – EMBRACE VALUE-BASED PRICING.
The most common pricing model for most products and businesses is 'cost-plus' – where the sale price ...
TO INCREASE CUSTOMER LOYALTY – STAY AHEAD OF THE PACKAGING CURVE.
Have you ever cut your fingers opening the packaging on a razor blade or battery purchase? I ...
FIVE STRATEGIES FOR DEVELOPING THE OPTIMUM PRODUCT
Co-creation. Balance. Differentiation. Continuous improvement. Add value. CUSTOMER-CENTRIC MARKETING To be ethical, marketing must be customer-centric. For a business to be ethical, the ...
GREAT MARKETERS IN 2022 – REPLACE HARD FACTS WITH ENGAGING STORIES.
The attraction of religion to so many human beings over the centuries highlights the attraction to stories. ...
FIVE INSIGHTS FOR CREATING A BRAND THAT ADDS VALUE– Part 2
Much of the value of a business can reside in its brand. Apple has been valued at ...
FIVE INSIGHTS INTO WHAT CONSUMERS WANT.
Needs vary from customer to customer and from time to time. Most needs are specific. However, more ...
FIVE TIPS FOR LEVERAGING EMPATHY TO GET CLOSER TO THE CUSTOMER – PART 1
High profile venture capitalist Mark Cuban once noted the importance to him of three factors in assessing the attractiveness ...
MAXIMISE REPEAT BUSINESS AND REFERRAL RATES – PART 2.
Central to maximising the performance of any business is maximising the lifetime value of each enquiry. Maximising ...
HAWKINS STERN IMPULSE BUYING THEORY
Hawkins Stern believed heavily in the idea of impulse behaviour. He argued that sudden buying impulses fit alongside ...
FIVE TIPS FOR MAKING BETTER MARKETING AND BUSINESS DECISIONS
A great deal has been written here and elsewhere about the irrational behaviour of consumers. However, it ...
BIAS MEANS CONSUMER BEHAVIOUR IS RARELY RATIONAL.
Human beings like to think of themselves as rational. However, the fact is that humans are nowhere ...
CREATING AN ETHICAL BRAND
Identify the ethical standards your audiences will respond to. Ethical standards are increasingly important to consumers. Some 71% of consumers ...