200% better FTSE performance driven by design
put less emphasis on the name and more emphasis on the design This is the sixth in a ...
put less emphasis on the name and more emphasis on the design This is the sixth in a ...
pay more attention to quality This is the fifth in a series of ten thoughts on the visual ...
pay more attention to video This is the fourth in a series of ten thoughts on the visual ...
pay more attention to video This is the third in a series of ten thoughts on the visual ...
pay more attention to images This is the second in a series of ten thoughts on the visual ...
pay much more attention to the visual aspects of your marketing This is the first in a series ...
build a brand and a culture around values This is the last of five thoughts addressing B2B branding. ...
build an authentic brand and reflect it in your marketing This is the fourth of five thoughts addressing ...
do not rely on the second chance you will not get This is the third of five thoughts ...
build your b2b brand with high quality content This is the second of five thoughts addressing B2B branding. ...
don’t make brand awareness your number one goal This is the first of five thoughts addressing B2B branding. ...
make sure that your celebrity endorser uses the product This is the fifth of five thoughts dealing with ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....