200% better FTSE performance driven by design

put less emphasis on the name and more emphasis on the design This is the sixth in a ...

2.8 seconds is enough to distract some people

pay more attention to quality This is the fifth in a series of ten thoughts on the visual ...

300% greater memory of infographics over text

pay more attention to video This is the fourth in a series of ten thoughts on the visual ...

85% of consumers are more likely to buy after seeing a video

pay more attention to video This is the third in a series of ten thoughts on the visual ...

63% of consumers say good images are more important

pay more attention to images This is the second in a series of ten thoughts on the visual ...

90% of information sent to the brain is visual

pay much more attention to the visual aspects of your marketing This is the first in a series ...

64% of B2B purchasers seek out shared values

build a brand and a culture around values This is the last of five thoughts addressing B2B branding. ...

80% of B2B purchasers seek authenticity

build an authentic brand and reflect it in your marketing This is the fourth of five thoughts addressing ...

48% say the brand is established with the first purchase

do not rely on the second chance you will not get This is the third of five thoughts ...

72% of B2B marketers say content is more effective than advertising

build your b2b brand with high quality content This is the second of five thoughts addressing B2B branding. ...

89% of B2B marketers say brand awareness is their number one goal

don’t make brand awareness your number one goal This is the first of five thoughts addressing B2B branding. ...

36% of consumers relate to celebrity walking the talk

make sure that your celebrity endorser uses the product This is the fifth of five thoughts dealing with ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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