16% impact at 15 and 2% impact at 65 years of age
consider age before you consider celebrity This is the fourth of five thoughts dealing with the use of ...
55% negatively impacted by bad boy celebrities
choose your celebrity carefully This is the third of five thoughts dealing with the use of celebrity endorsement ...
75% market share with celebrity endorsement
look for relevant celebrities This is the second of five thoughts dealing with the use of celebrity endorsement ...
51% say celebrity endorsements make no difference
be wary of celebrity endorsement This is the first of five thoughts dealing with the use of ...
$109 billion – the value of the Google brand
build value into your business by building value into your brand This is the final in a series ...
83% link culture and the way teams deliver
put in place metrics to understand your culture This is the ninth in a series of ten articles ...
18% of businesses never measure engagement with the culture and brand
use measurement to facilitate branding and culture development This is the eighth in a series of ten articles ...
86% of employees link culture and listening
provide the leadership that creates the culture that creates the brand This is the seventh in a series ...
90% of executives link culture and brand experience
ensure the marketing department plays its role in culture development This is the sixth in a series of ...
94% are likely to apply to an organisation with a well-managed brand
use your brand to build your culture This is the fifth in a series of ten articles addressing ...
81% recognise the stronger influence of experience over communication
create a brand and culture through leadership This is the fourth in a series of ten articles addressing ...
55% of executives believe their culture is aligned with their brand
make brand as much an hr issue as a marketing issue This is the third in a series ...