82% of executives believe that culture is a potential competitive advantage
build a culture that can build your brand This is the second in a series of ten articles ...
88% of employees believe workplace culture is important to success
build a culture that can maximise annual returns This is the first in a series of ten articles ...
66% switch because of poor service
get your service right to drive repeats and referrals The fact that Australia does not have a service ...
84% start with a referral
implement strategies to drive referral As technology advances, competition grows, and demand ebbs and flows, service firms are ...
400% better response to referral
place a higher priority on driving referral Nielsen research in the United States found that people are 4 ...
10% spend 300% more
place a higher priority on driving repeat business Research undertaken in the United States by RJ Metrics, found ...
80% of future profits
80% of future profits focus maximum attention on your existing customers Pareto’s 80/20 rule has been part of various ...
38% are big spenders
in addressing millennials target the desire economy Roy Morgan research suggests that 38% of millennials in the Australian ...
75% save for retirement
don’t just accept myths about millennials Marketing myths abound, and they are expensive. Intuition is arguably the most ...
95% increased price sensitivity
respect the price sensitivity of millennials There is a view held by many that all markets are price ...
89% use devices to connect
think smartphones first with millennials Millennials are not the most affluent market, but they are an important market. ...
75.4 million millennials
understand millennials It is true that millennials have a lower disposable income than baby boomers. It is also ...