58% now have dedicated mobile marketing teams
put smartphones at the centre of your promotional strategy A study in the United Kingdom in 2017 found ...
44% awareness of consumer law
forget the sale and hold onto the customer A little while ago, I went into a major department ...
23% of problems online
recognise the potential issues in online shopping Australian Consumer Law research in 2016, found that 59% of those ...
12:1 ratio when it comes to experiences
turn the negative into a positive Research in the United States has found that negative experiences have a ...
82% took action
make it easy for customers to take action Research in the Unites States has found that only 4% ...
100% more hear bad news
resolve problems quickly and effectively Research in the United States has found that for every three people who ...
15% look for health and medical information
target seniors with what they buy It should be clear from previous articles in this series that there ...
76% actively use email
develop a high-quality email database There is still a view among many that the most effective media for ...
51% spend more than 15 hours
chase the baby boomer dollar online There is this myth out there that people over 55 cannot get ...
1.1 million net wealth
target the people with the money There is a notion out there that people under 50, and especially ...
3.4 million over 65
learn to target seniors and bb According to the Australian Bureau of Statistics, there are 24.3 Australians, 3.4 ...
6 key female consumer segments
understand the women you target Believe it or not, research shows that women make the purchase decision for ...