85% of women use the Internet daily
embrace the power of the net in targeting women Research suggests that the fastest growth rate in online ...
58% of women are on Facebook
embrace the power of social media in targeting women Women have well and truly embraced social media. Research ...
91% say advertisers do not understand them
demonstrate an understanding of women We all feel misunderstood, particularly by advertisers, and maybe we are. The fact ...
65% of global spending by women
learn how to target women The push for gender equality has changed much. It has not, however, changed ...
67% of the journey is now digital
integrate digital marketing into you B2B strategy Sales staff is important in most environments, and particularly important in ...
2.2% recall of television advertising
adopt an integrated multichannel approach to communication There has been a great deal of talk over recent years ...
90% respond to online reviews
implement strategies to encourage positive online reviews Time and again in these articles I have panned intuition and ...
56% – the product
get the product right before looking at anything else Founder and CEO of Amazon, Jeff Bezos, is well ...
90% unconscious
develop strategies that engage our autopilot Daniel Kahneman, the psychologist who won the Nobel Prize for Economics ...
85% impact of quality content
focus on success drivers in B2B marketing A recent study looked at the factors that had driven more ...
66% of B2B marketers use SEM
develop an integrated digital marketing strategy Search engine marketing is used widely by businesses in all sectors almost ...
82% of B2B marketers use content automation
embrace the power of content automation B2B content marketing can be a time-consuming process. Don’t I know it! ...