86% in business prefer email
embrace the power of email marketing A lot has been said about the diminishing effectiveness of email marketing ...
88% use digital content.
Include digital marketing in your B2B strategy A study I looked at recently suggested that 88% of B2B ...
69% use overseas
bring the customers home In 2016, some 7.5% of all retail expenditure in Australia was online. Estimates suggest ...
78% click and collect
integrate online and offline There is a view that online retailing will completely destroy offline retailing. I ...
42% of shoppers 45+
embrace older richer markets There is a myth being constantly perpetuated, that it is younger people who shop ...
35% mobile – important but deceptive
look deeper into e-commerce statistics There is a great deal of talk about the growing impact of mobile ...
21% online by 2018
get ready for the tsunami There is growing awareness of the increasing impact of online shopping on bricks ...
30% of credibility from quality
establish credibility to maximise engagement Credibility is central to engagement, and even more important in causing action. Audiences ...
48.2% take 1- 3 hours
take your time to write quality content Research in the United States has found that there is significant ...
45% give priority to blogging
make blogging the centrepiece of your strategy It is not easy to write a blog that is well ...
94% want to help
focus on getting your content shared When a member of your target audience reads your blog post, there ...
57% challenged by measuring effectiveness of content
focus on engagement ahead of volume Content is not king. Whether it is for personal or business purposes, ...