86% report insights into consumer needs
use an online community to develop a better offering A lot has been written over recent years about ...
use an online community to develop a better offering A lot has been written over recent years about ...
use an online community to increase conversion rates Customers often have a number of questions they need answered ...
publish content on an online community ‘Content is king’ is one of those platitudes that I am tired ...
build your offline tribe, online I was a member of Rotary for 20 years. It was, and remains, ...
create a community that will deliver loyalty No matter how many times business people might suggest it, it ...
adopt simple strategies to reduce speech anxiety A survey of 5.3 million Americans found that 74% suffer from ...
keep it as short as you can I hate platitudes and clichés, but the fact is, when it ...
Warren Buffet said, ‘It takes 20 years to build a reputation and five minutes to ruin it’. ...
learn from hans christian andersen Research has found time and again that only 7 – 10 percent ...
put your body ahead of your content I am told that the one-time Catholic Archbishop of New York ...
get over your fear and just do it I watch at least one presentation or speech each and ...
the importance of self-help options is growing Consumers want good customer service, but it was curiously apparent from ...
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.
1. Get out of the boardroom.
Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....