86% report insights into consumer needs

use an online community to develop a better offering A lot has been written over recent years about ...

84% of brand advocates receive questions

use an online community to increase conversion rates Customers often have a number of questions they need answered ...

80% influenced by authentic content

publish content on an online community ‘Content is king’ is one of those platitudes that I am tired ...

46% of members more active

build your offline tribe, online I was a member of Rotary for 20 years. It was, and remains, ...

67% use community to drive engagement

create a community that will deliver loyalty No matter how many times business people might suggest it, it ...

74% experience speech anxiety

adopt simple strategies to reduce speech anxiety A survey of 5.3 million Americans found that 74% suffer from ...

8- 10 minutes is enough

keep it as short as you can I hate platitudes and clichés, but the fact is, when it ...

DEVELOP AND MAINTAIN A TOTAL PACKAGE

Warren Buffet said, ‘It takes 20 years to build a reputation and five minutes to ruin it’. ...

75% increase with a story

learn from hans christian andersen Research has found time and again that only 7 – 10 percent ...

57% body language

put your body ahead of your content I am told that the one-time Catholic Archbishop of New York ...

70% say presentation skills essential

get over your fear and just do it I watch at least one presentation or speech each and ...

83% of customers seek help on business websites

the importance of self-help options is growing Consumers want good customer service, but it was curiously apparent from ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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