deliver an excellent mobile experience In 2017, statistics pointing to the importance of ‘mobile devices in marketing’ abound. ...

  I really dislike platitudes like, ‘you only get one opportunity to make a first impression’. In my ...

look well beyond the shop floor Engaging customers and providing an excellent customer experience certainly involves providing an ...

put customer experience ahead of advertising Think about it long enough, and you will appreciate that an advertisement ...

make the customer experience a differentiator Research reported by Super Office in 2017, found that 86% of customers ...

advertising is not the key to repeat business In 2016, the expenditure by governments and business on advertising ...

buying online advertising is not so simple In 2016, nearly half of all advertising in Australia was digital. ...

I was in the foyer of a relatively large business recently, and saw a large sign listing ...

stay away from print In 2016, advertising expenditure by business and government in newspapers declined by 18%. This ...

know where a mode fits in In 2016, Australian businesses and governments are estimated to have spent $4 ...

get your website right first In 2016, Australian businesses and governments are estimated to have spent $13.5 billion ...

embrace innovation Small business people often suggest that they lack the capital to invest in innovation. Many view ...