17th is simply not competitive enough
stop complaining and start innovating Australian businesses often blame cheap imports for the difficulties they are experiencing. And, ...
DO THE HARD STUFF
There seems to be a belief among the more naïve, that personal branding is all about defining ...
43% cite competitive necessity
leverage innovation to establish a competitive advantage In a country like Australia, where ongoing research and development and ...
85% of new products fail
do not rely on intuition In discussion about market research, many commentators and so-called experts have highlighted comments ...
63% like new products
build your brand through innovation A study in the United States in 2016 found that 63% of consumers ...
WELCOME TO THE END OF THE ADVERTISING ERA
SPEECH JULY 15 For the record, I worked in advertising for over 25 years, from 1989 to 2013. This was ...
62% trust a brand
understand the strategies for getting people to pay more A Nielsen Survey in 2016 found that 62% of ...
2.99 is 39% less than 3.00
consider sophisticated pricing strategies Anyone who sets their price on the basis of the percentage margin they want ...
polish your shoes
Defining your personal brand is essential, but it is not enough. Communicating your personal brand is important, ...
66% will pay more
optimal pricing is not always about charging less A Nielsen Report in 2016 found that 66% of those ...
10% says Weber
understand the variables affecting the perception of a price I am amazed how often I talk to business ...
34% say new products
there are things much more important than price A survey of American retailers in December 2016, looked at ...