16% more money

it is never that simple The 2016 census cost the Australian tax payer a small fortune. Despite all ...

18% growth in 5 years

consider what the numbers are not telling you The 2016 census cost the Australian tax payer a small ...

DO NOT TELL LIES

  While arrogance is less appealing, few things are more appealing in an individual than confidence. We are ...

85 is the new 65

understand the factors behind the changes The 2016 census cost the Australian tax payer a small fortune. Despite ...

29.6% no god

beware fallacies we take for granted The 2016 census cost the Australian tax payer a small fortune. Despite ...

47,000 couples

look for opportunities in the census data The 2016 census cost the Australian tax payer a small fortune. ...

89% customer engagement

embrace omnichannel marketing There is a lot of talk these days about omnichannel marketing, but as far as ...

54% reject shipping costs

complete the online sales process Just as sales are always more important than the number of enquiries in ...

perception is everything

  Human beings tend to make a decision about whether they like or dislike someone, and whether they ...

91% of emotional connections are positive

make consumers feel you care Brand loyalty is an emotional response. We become loyal to brands we feel ...

70% respond to interactive content

engage the audience to drive conversation The suggestion that ‘content is king’ has become rather cliché. Notwithstanding this, ...

4 billion devices in 2017

embrace the changing face of mobile Research undertaken by America business publication, The Insider, found that there are ...

Five Tips For Reducing
The Cost Of Branding.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

Burning money on branding is more common than most marketers think. Because few businesses truly understand what a brand is and how branding works, advertising agencies, branding agencies and design studios have become expert at spending their client’s money without effective accountability.

1. Get out of the boardroom.

Perhaps the two most concerning issues about branding are the lack of understanding about what brand and branding are and the propensity to develop brands in the boardroom, perhaps with the help of a consultant.....

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